About

I've always believed the best way to understand an idea is to make it real.

I'm an industrial designer based in Los Angeles with over a decade of professional experience bringing physical products into the world. At Mattel, I've been a core part of building the RC business from the ground up, designing four RC platforms that are still in production today, hundreds of die-cast vehicles, and contributing to countless innovation and creative discovery processes along the way. Die-cast vehicle manufacturing and DFM isn't just something I know, it's something I've done at scale.

Before any of that, I wanted to build motorcycles.  After two serious accidents, I made peace with the idea that the more sustainable version of that obsession was paper, pen, and mass production. Bringing artifacts into the world has always been the point. The medium just changed.

10+
Years professional design
100s
Die-cast vehicles designed
4
RC platforms in production
CCS
College for Creative Studies

Right now I'm focused on sharing what I've learned from more than a decade of designing products for the real world. The successes, mistakes, strange ideas, and creative decisions that happen between the first sketch and something landing in someone's hands.

That means looking back at the cars I've designed, digging into the process behind them, exploring new tools and ideas, and occasionally building something simply because I'm curious to see where it goes.

That's what drives the YouTube channel, the blog, and this site. A place to share what I've learned, keep experimenting, and hopefully help other designers think differently about their own work.